Attracting on electricity of its industry-leading position when you look at the dating for the European countries, Meetic (FR0004063097 – MEET) today merchandise its successful progress technique for 2010.
Growth: Meetic’s main purpose in 2010
Immediately after 7 years in existence and you may repeating increases, in ’09 Meetic’s internet registered the list audiences having close to six.5 mil unique men and women in the February and you may February, as well as 800 million web page viewpoints (Provider Comscore). The fresh Group’s labels have established an unequaled character, particularly in France having a brandname good sense quantity of 94% towards the Meetic brand name (Source TNS Sofres – ).
Drawing during these outstanding property an enthusiastic, henceforth, the possible lack of tall race in the Europe, the group often make their 2010? gains method around a couple objectives:
- utilization of the strong reputation for the newest Group’s names gotten into the each one of the european countries where it works. In reality, creating effective labels on each of the areas possess allowed the Group: so you’re able to continually increase the image of its features certainly one of their profiles, plus the sheer tourist on its websites; so you can roll out the new large-prospective markets less than a keen „umbrella brand” strategy“ (Meetic Attraction, Meetic VIP), one particular results strategy with regards to revenue expenditure;
- segmentation of its qualities ranging from Dating (Meetic), Dating (Meetic Attraction), Teasing (Peexme) and you can advanced introductions (Meetic VIP), enabling they to expect and take greatest account of standards of the some affiliate groups and you can and therefore optimise the benefits made on each ones segments.
In the 1st one-fourth out-of 2010, the group will stick to the high-level campaign of the Dating provider on the head areas, with the aim of becoming Zero.one in European countries with respect to earnings about this phase of 2010. “Roll-regarding Meetic Attraction: major driver away from successful growth in 2010” の続きを読む